Introduction
In the grand theatre of modern existence, where every individual is both performer and spectator, internalised capitalism takes centre stage, presenting itself as the ultimate liberator of personal freedom. This process manifests through prioritising personal success and financial gain above other life aspects. In short, individuals increasingly measure their self-worth and success based on what they can do and create for society. As a result, people harbour guilt over relaxing and lounging in their homes, underestimate their achievements, and prioritise work at the expense of their well-being. Despite existing accomplishments, there is a persistent dissatisfaction and drive for perpetual. Ultimately, the allure of internalised capitalism blurs the lines between ambition and fulfilment, shaping a reality where the pursuit of success often obscures the pursuit of happiness.
The Cult of Productivity
Capitalism, by nature, thrives on competition and the perpetual pursuit of growth and profit. It fosters a scarcity mentality, exploiting the labour of overachievers driven by a need for validation and acknowledgment. Workers believe that by enhancing their productivity and demonstrating their value, they can climb the corporate ladder and earn more money. However, the constant pressure to prove oneself can lead to an unhealthy work ethic where overworking becomes the norm. It has become one of the main causes of a state of 'burnout,' where people find themselves mentally and physically drained. In a survey of 1,000 participants conducted in 2015, 64% of the employees reported experiencing a burnout (Fisher, 2015). Of these, 31% attributed their burnout to a lack of recognition for their work, making employees feel unappreciated and undervalued. Another 30% attributed their burnout to unrealistic expectations and deadlines. However, in a capitalist society that prioritises profit over employee well-being, this isn’t the case. This persists even though it has been shown that supporting employees' mental health can save companies at least 30% of the costs associated with “sickness absenteeism, staff turnover, and lost production” (Thanem, 2022). Instead, individuals' labour continues to be exploited to its maximum value.
Capitalism exploits the economically disadvantaged and marginalised, intensifying poverty and inequality. These groups face limited opportunities, forcing them into low-wage jobs with poor conditions. Socioeconomic backgrounds restrict job prospects, perpetuating class-based inequalities, while minority groups are underrepresented in high-paying, secure positions. Consequently, many prioritise practical careers over well-being or passions, devaluing creative fields like art and literature. This emphasis on productivity reflects a societal bias that equates economic output with importance, marginalising pursuits not directly contributing to capitalist productivity.
Perspectives on Internalised Capitalism
Of course, the debate over internalised capitalism as a symbol of personal freedom or a guise for modern slavery is as vibrant and multifaceted as the capitalist system itself. Whether one views it as a testament to human autonomy or a subtle form of self-imposed bondage depends largely on one's perspective. Proponents may celebrate it as the ultimate form of self-determination. About 57% of the public favours capitalism, believing that it provides more opportunities and freedom (Reem, 2022). They argue that the relentless drive to work harder and maximise productivity is not merely a societal expectation. The constant pursuit of goals, driven by an inner capitalist spirit, is seen as the epitome of manifestation of individual liberty. After all, what could be more liberating than optimising oneself and being free from the tyranny of idle leisure? Critics, on the other hand, suggest that perhaps turning one's life into an endless series of productivity cycles might be akin to a form of self-inflicted servitude. They ponder whether the constant pressure to perform and produce, internalised to the point of obsession, is less about personal freedom and more about an insidious form of control. After all, is it really freedom if it is measured by one's capacity to generate value continuously?
However, it's not to say that determination to further oneself in an economic society is a bad thing. It's undeniable that striving for success and achieving financial security can bring personal fulfillment and tangible benefits to individuals and societies alike. Yet, the challenge is to balance valuing ambition with scrutinizing the consequences of unchecked economic success. During such moments, individuals must ponder: is glorifying overwork and constant self-improvement true progress, or just sophisticated self-exploitation?
Sources
Fisher, Jen. “Workplace Burnout Survey.” Deloitte United States, Deloitte United States, 24 Apr. 2015,
Nadeem, Reem. “Modest Declines in Positive Views of ‘socialism’ and ‘Capitalism’ in U.S.” Pew Research Center, Pew Research Center, 19 Sept. 2022,
www.pewresearch.org/politics/2022/09/19/modest-declines-in-positive-views-of-socialis m-and-capitalism-in-u-s/.
Thanem, Torkild, and Hadar Elraz. “From Stress to Resistance.” Online Library Wiley, Online Library Wiley, 14 Apr. 2022,
Francia Poma is a nursing student with plans to minor in Creative Writing. She loves to read and do pilates in her free time as well as to bake! She has written multiple short articles on social issues for the Journals of Justice as well as had an article published for the Palisadian Post and newspaper.
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